Berchook Prescriptive AI specializes in recommending medical devices and products based on the intended clinical procedure, tailored to the clinician's job function, whether they are a physician, dentist, or veterinarian.

It offers recommendations vetted by Key Opinion Leaders (9 KOLs) and provides 24/7/365 end-user support, addressing the industry's biggest disruption: the rise of Millennial and Gen-Z clinicians.

Additionally, Berchook Prescriptive AI can function as a totally new sales channel for manufacturers, dealers, and distributors without interfering with the existing legacy business models, facilitating a smooth transition to direct acceleration of online sales and adapting to the "one-tap generation" in the clinical workforce. Its easy implementation lessens strain on established medical device companies, minimizing failure risks if the dealership decide to capitalize on the power of AI and develop a digitally transformed new sales channel.